Pedal Power-Milwaukee April 9th-13th

Discovery World in Milwaukee and South Shore Cyclery in Cudahy are joining to present a week-long exploration of  bicycling. The dates are April 9th-13th and from the Discovery World website it looks like there will be something for everyone….

“We’ll feature maintenance, safety presentations, demonstrations, bike displays of the old, not-so-old, and brand new in the world of bikes.  Enjoy displays from other bicycling organizations regarding bike issues, events, and activities in the world of bicycles.” –quote from Discovery World website


the great parts of a city…MKE style

being a company based in Milwaukee (offices in CA too), you somehow find ways to explore your city. For us, it’s really hard because we travel so much and spend more time in other cities than we do our own.

So the other nite my wife and I set out on a mission to explore Milwaukee on our bikes. Really, we just wanted to do a long ride and try a different route than our normal ‘go south-ward’ out of the driveway.

here is what we found…An amaing 100 mile route thru Milwaukee county call the Oak Leaf Trail. it was fun and beautiful all at the same time. The trail is well marked…oh all paved trails too…and takes you thru some of the neatest parts of Milwaukee. The route will take you thru some county parks that might be off the beaten path, past the lake front, which is simply beautiful, thru some neighborhoods that will take your breath away and simply help you to appreciate the entire city of Milwaukee.

my wife and i did about 26 miles of the trail and often found ourselves saying: ‘hey, this is so cool, i didn’t know this was in our city!’ We found some new restaurants, new parks and best of all a new coffee shop.

check out the trail’s website with a list of maps and great info: maps:

note that this trail isn’t just designed for bikers, so be aware and courteous of walkers, runners, owners of pets and those pushing babies!

enjoy the ride!


Artist Spotlight

We wanted to give a shout out to some of the talented people who help design our shirts.

This month we are giving a  high five to Tara Scheuerman from Milwaukee. Tara has been designing for us for over a year. She worked as a freelance photographer after college and then started a greeting card and design company shortly after.

“I’ve pretty much been an artist my whole life and have always known that I wanted to have art and design in my life. So I attended the School of the Art Institute of Chicago and then ended up graduating from the Milwaukee Institute of Art and Design here in Milwaukee in 2005 with a degree in Photography. At the end of my last semester in art school I started getting really interested in graphic design, which is why I pursued design and started Cracked Designs “

Tara what are some Favorite things, places, surroundings in the town where you live?:
I live in the Bayview neighborhood of Milwaukee, which is the most awesome area ever! It has a lot of local shops and boutiques and cozy little restaurants and super cool bars. I love just discovering this area with my husband and we frequent the local coffee shops, especially Stone Creek Coffee. I also love all of the local micro breweries in this area, because I love beer!

Do you commute with a bike, and if so where, when, how often?:
Since I work from home, I don’t commute to work by bike. But I do like to bike to the farmers market & other places in Bayview during the summer with my husband. We also like to bike along the lakefront. I’m currently pregnant with my first baby, so I am looking forward to biking around Bayview with my baby this summer!

Be sure to check out more of Tara’s work on her blog and etsy.

Revival in the Midwest

We came across these guys and wanted to give them a little space on our blog. Check out this event if you are anywhere in the Midwest near Milwaukee. find more info on facebook

It’s the Midwest’s screening of The Revival, a fixed gear bike movie. Events will also include a trick competition, gold sprints, footdown, and other fun stuff. It will all be held in an indoor warehouse in Milwaukee, WI.

When: January 23, 5:30 pm
Where: Hi Hat Garage, 1701 N Arlington Pl, Milwaukee, WI
What: Premiere of The Revival, Various bike competition afterwards, held at a different location.

Watch the trailers

revival trailer 1

trailer 2

living community&commuting

We have a cyclelogical fan (Josh) in Milwuakee who lives in a “community house” where everything is  shared from meals to cars.  Josh is an avid commuter and talks about his commuting and community lifestyle.

Tell us about the community house?
I live within an intentional community called an urban Eco-village in the
Bayview area of Milwaukee, WI. There are 9 individuals (3 children, and 6
adults) living within the community spanning from 3 years old to people
into their 50’s. This community is a way for a group of like minded people to
come together and pool resources to live in an environmentally conscious
and sustainable way while cutting down on costs. It has evolved into a
family-unit atmosphere where the members care for one another and support
each other through our life adventures.

What do you guys share?
Within our community a working slogan has developed, “access not
The principle of this is that as individuals we don’t need to own
everything that we use on a regular basis. There is an open door policy within the
community, if I need to borrow something from another member and they are
not home, I am free to walk in and use the item. In addition to this we
have designated common areas for frequently used items to reduce the need to
enter personal spaces. My favorite application of this is the number of
tools that are available to me, especially for working on bikes. The 60″
TV and Wii are a bonus too.

How many in the house commute with a bike? Everybody within the community uses a bicycle for commuting at varying  levels and distances. In fact during the dryer months there is a single
father that will bike his 2 girls to school and other locations using a
tandem bike with an attached one-wheeler on the back, it’s quite a site to
see. When the weather gets harsher there are about 3-4 of us who will
brave the frozen tundra of Wisconsin.

What are some of the challenges?
Some of the challenges of living within an intentional community are the
commitments (time, relational, monetary) needed to have an active role,
differences in personality, and the logistics of structuring the community

What are some of the positives?
Positives include the aforementioned access to items that I no longer need
to purchase for myself, a support group, friendship, great meals (we do a
potluck-style dinner 3 times a week), and the satisfaction of making a
difference and living in a way that gives examples on how to live more
sustainable .

How much do you commute with your bike in the winter months?
I live relatively close to my work, so on the really scary winter days I
end up walking to work to save the wear on my bike and to avoid the crashes.
That being said, I prefer to bike because it seriously cuts down on the
amount of time in the cold.

What are some things you have learned over the years commuting in the cold
that have been beneficial…i.e. gear you use, routes you take, time of

As far as biking in the cold, the best advice I can give is to layer. Make
sure that you wear warm shoes or boots, and change at work if you need to.
My favorite jacket for commuting is a Columbia jacket that has a water
resistant outer shield and an inner fleece. That way if the weather
drastically changes I’m ready for a variety of situations. In addition I
always carry my bike lights with me, because of the shorter days its
always good to have the ability
to increase my visible presence on the road.

What are some obstacles you face commuting in Milwaukee?
I’ve only been here in Milwaukee for a year and a half, and most of my
commuting is in the Bayview area, which is really great for cyclists. In
fact there is a certain intersection on my commute that every time I
encounter a vehicle I’m waved on ahead! Probably the greatest obstacle
that can identify is the lack of a cyclist friendly route from the Bayview
area into downtown Milwaukee. Try getting to Summerfest and back on a bike and
you’ll see what I mean.

why do you think it’s important to be “Cyclelogical?”
I love the term Cyclelogical, it implies that the commuting lifestyle is a
state of mind as much as it is a choice. It’s easy to think that you
should use the bicycle more than a car, especially when gas prices go up, it’s
much harder to sustain that choice through bad weather, or cargo runs to the
hardware store, library or grocery store. I consider being “Cyclelogical”
both a state of mind as well as being prepared equipment wise in order to
make it easier to support the decision to live a responsible sustainable

What products from cyclelogcial do you have?
I currently have 2 shirts (love the reflective ink), backpack, gaiter, and

Where did you get it?
One of the shirts and the backpack I bought at Wheel and Sprocket here in
MKE. The others I got directly from Cyclelogical

And how do you use it?
I use the backpack for anything and everything, whether commuting, going
on a grocery run, walking, or even an overnight bag on a road trip. The
compartments inside are great for organizing, and I am consistently
getting compliments on the backpack when I refuse bags at the grocery store and
proceed to pack $70 worth of groceries into the bag and then hop on my
bike.The gaiter is great for colder weather so that I don’t have to roll up my
cuffs and expose my ankle to the elements.

Favorite bike trail in Wisconsin and why?
“Goat dance” at Levis mound near Neillsville, WI. (Mountain Biking)
It’s an amazing ride on a WORS level course that’s rocky, rooty, twisty
and oh so much fun.