Beauty from Ashes in 2018

The Jewish prophet, Isaiah, spoke of an amazing truth to encourage hearts that have endured disaster…”beauty will come from these ashes, joy will replace mourning….”

We at Cyclelogical have clung to these words the last months of 2017 for ourselves and our community.  While we are so thankful for the blessings and victories 2017 brought for our Cyclelogical business and staff…the last two months also held some bitter things.

Traveling back from an exciting time attending the El Tour De Tucson in Arizona for the first time, we got a call that our beloved dog, Hannah, had been struck by a car in our Ojai neighborhood.  Unfortunately, before we could make it back she had passed quite quickly surrounded by staff that loved her as their own.  Hannah, was the BEST FRIEND you could have and perfectly loyal companion on a ride or run.  As the years passed it was hard to see her not “lead us” on the trail anymore and instead lag behind a bit, but oh how she loved to come with us! In her memory, we have designed a “best friend” riding jersey for this spring season.

We dealt with that loss and then came the Thomas Fire in December.  Never have we experienced or seen such a radical wild fire in our years of living in California.  The flames encircled our entire community for days and spread so fiercely fast.  We will be forever grateful for the brave men and women (firefighters, police, pilots, etc…) who fought to help us keep our property and Cyclelogical headquarters (and the properties of all our staff) from destruction within 200 yards of us all.

It was the “perfect storm” as far as wild fires go constantly challenging the Cal Fire leadership as they coordinated firefighters from at least 10 other states, who sent crews. Few lives were lost and few properties compared to so many other fires this year.

We have swept and washed away the ashes here at Cyclelogical and dealt with smoke damaged apparel. We were very fortunate!!!!  Please in this New Year of 2018 take time to be mindful of ways you can help your neighbors and get to know them better…tragedies, like this Thomas Fire, have motivated us to “Be Calm and Stay Focused on the REAL PRIORITIES of Life!”

Now we wait…as we ride the trails around Ojai and our Ventura Community, we look forward to a time when all the ashen grey will be green once again…when BEAUTY and NEW LIFE will come from the ashes, it’s happened many times before, we trust it will again in 2018.

We are so grateful for all of you, who encourage and support us here at Cyclelogical, blessing to you all in 2018!!!

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tour de palm springs

It’s been snowing for the past few days here in Wisconsin and our trip to Palm Springs, California cannot be here at a better time. It will be our first time exhibiting at the Vendor Expo for the 15th annual Tour de Palm Springs and we are looking forward to being outside in the middle of February without a coat and gloves. If you are planning on doing the ride or live in the area make sure to stop by and say hi. The expo is  free and open to the public!

We have been on the road for the past week, traveling in California and now in Utah for the Outdoor Retailer show. It’s been a good trip so far and  we our looking forward to connecting with new stores to continuing getting Cyclelogical’s name in the outdoor world. If you are at the show at all, stop by and see us-booth 41153.


Here are a few photos from the trip so far!

Have a great weekend everyone!


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Pedal Power-Milwaukee April 9th-13th

Discovery World in Milwaukee and South Shore Cyclery in Cudahy are joining to present a week-long exploration of  bicycling. The dates are April 9th-13th and from the Discovery World website it looks like there will be something for everyone….

“We’ll feature maintenance, safety presentations, demonstrations, bike displays of the old, not-so-old, and brand new in the world of bikes.  Enjoy displays from other bicycling organizations regarding bike issues, events, and activities in the world of bicycles.” –quote from Discovery World website

the high country

I have been in the high country of Colorado the past few days, in Teller County. I have spent lots of time up in these mountains and every time I am here, it’s as if I am seeing them for the first time. The view of Pikes Peak is breathtaking, the green and brown tall strong trees that line the rocky crags and all a while being warmed by the bright and beautiful Colorado sunshine. Some people call this place God’s Country and I would have to agree with a hearty “amen!”  If you have never visited this part of the country then you are missing out! Come in the summer and make sure to bring your road or mountain bike to experience the beauty first hand.

 I am only here for one more day and then back to our office in Milwaukee to pack up and head even further west to California for the  NAHBS.