Beauty from Ashes in 2018

The Jewish prophet, Isaiah, spoke of an amazing truth to encourage hearts that have endured disaster…”beauty will come from these ashes, joy will replace mourning….”

We at Cyclelogical have clung to these words the last months of 2017 for ourselves and our community.  While we are so thankful for the blessings and victories 2017 brought for our Cyclelogical business and staff…the last two months also held some bitter things.

Traveling back from an exciting time attending the El Tour De Tucson in Arizona for the first time, we got a call that our beloved dog, Hannah, had been struck by a car in our Ojai neighborhood.  Unfortunately, before we could make it back she had passed quite quickly surrounded by staff that loved her as their own.  Hannah, was the BEST FRIEND you could have and perfectly loyal companion on a ride or run.  As the years passed it was hard to see her not “lead us” on the trail anymore and instead lag behind a bit, but oh how she loved to come with us! In her memory, we have designed a “best friend” riding jersey for this spring season.

We dealt with that loss and then came the Thomas Fire in December.  Never have we experienced or seen such a radical wild fire in our years of living in California.  The flames encircled our entire community for days and spread so fiercely fast.  We will be forever grateful for the brave men and women (firefighters, police, pilots, etc…) who fought to help us keep our property and Cyclelogical headquarters (and the properties of all our staff) from destruction within 200 yards of us all.

It was the “perfect storm” as far as wild fires go constantly challenging the Cal Fire leadership as they coordinated firefighters from at least 10 other states, who sent crews. Few lives were lost and few properties compared to so many other fires this year.

We have swept and washed away the ashes here at Cyclelogical and dealt with smoke damaged apparel. We were very fortunate!!!!  Please in this New Year of 2018 take time to be mindful of ways you can help your neighbors and get to know them better…tragedies, like this Thomas Fire, have motivated us to “Be Calm and Stay Focused on the REAL PRIORITIES of Life!”

Now we wait…as we ride the trails around Ojai and our Ventura Community, we look forward to a time when all the ashen grey will be green once again…when BEAUTY and NEW LIFE will come from the ashes, it’s happened many times before, we trust it will again in 2018.

We are so grateful for all of you, who encourage and support us here at Cyclelogical, blessing to you all in 2018!!!

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Find us at these September Events

Wanted to let you all know where you can find us “Pitching our Cyclelogical Sales Tent” during the upcoming month of September 2017:

Saturday, 9/2nd…Tour & Taste of the Valley in Orcutt, CA (11am-2pm) ( *This is a ride event benefiting the Boys & Girls Clubs of Santa Maria Valley.

Saturday 9/9th -Sunday 9/10th…SLO Ultra@WildCherryCanyon in Avila Beach, CA (9-5pm) ( *In partnership with The Land Conservancy of San Luis Obispo and Central Coast Concerned Mountain Bikers…SLO Ultra is hosting a FREE FESTIVAL for the public Saturday 9am-7pm and Sunday 8am-3pm including a live blue grass concert to go with the activities, drinks and food!


Thursday, September14 -Sunday, September 17th…Kamikaze Bike Games, Mammoth Mtn ( *This is a TOTALLY AWESOME event held up at Mammoth Mountain featuring the Pro GRT DH, Enduro, XC, Legends of the Kamikaze, and THE  BOOGALOO. Be sure to check out the expo, free kids activities, entertainment, and more.

Wednesday, September 20- Friday, September 22nd…Interbike in Las Vegas, NV ( Interbike2017 will be held at Mandalay Bay Convention Center where Cyclelogical will be 1 of 1,400 brands showing, Find us at our booth #15288

Saturday, September 30th…Central Coast Classique in Arroyo Grande, CA ( *This is a 30, 64 & 100mile ride event benefiting local nonprofit’s Creative Mediation and SLO LEAF (San Luis Obispo Law Enforcement Assistance Foundation. It’s a beauiful, scenic ride with fun to follow.

Hopefully we will see you at one of these events at least…we’ll keep sharing dates with you as we schedule them! -BS

Vintage Raleigh found on side of street

I was cruising home the other day in my trusty van and spotted this Vintage Raleigh,  it is made in Ireland.  How cool!  I did some research on it, and the factory apparently burnt down and never re-opened.  I guess the Irish should just stick with BEER.  Going to repurpose this bad boy and have it at the upcoming Interbike.


Bicycle camper on craiglist

I saw this on craiglist today. Pretty amazing for $150 bucks. I’m thinking this could be my undercover hotel at seaotter. Maybe park it at embassy suites parking lot and enjoy the free breakfast in the morning:) image

Interbike 2013

We are getting ready to leave for Vegas for the interbike show. We wanted to invite everyone to our booth to check out our new collection of Eco friendly and made in USA line of bags and shirts. We are also introducing jerseys at this show. We are at booth #2048 come and say hi.