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“Be Good”…so says the Queen of Pain

This weekend I had the responsibility of representing our Cyclelogical brand at the SLO ULTRA and MTB up in Avila Beach’s Wild Cherry Canyon. Today, as I look back at the experience I would say…it was my PRIVILEGE to represent Cyclelogical at the SLO ULTRA because of the people I met: athletes, who victoriously endured their races, supportive families and friends, who cheered loudly and enthusiastically embraced them (dirty and sweat-soaked) and the other event merchants, whose camaraderie made the time fly!

One of the special guests, who rode in the dirty & grueling 28 mile Mountain Bike Race, was Rebecca Rusch, the Queen of Pain, as she’s been called for years. For over 3 decades now this 7X World Champion, whether competing individually or as part of a team, has been a dynamic athlete inspiring a countless number of people. She is more than just an
“adventure athlete”…she is also an author and activist, who excels at giving others practical advice on how to improve their performance, as well as, motivating and inspiring everyone to “be good” as her father encouraged her and her sister to be in his letters to them, as a pilot in the Vietnam War, where he was KIA.

This year through Red Bull Media House, Rusch released a full length movie, Blood Road, (http://www.dailymotion.com/video/x5z4i2z) about her journey biking the entire length of the Ho Chi Minh trail (which spans 3 countries…Cambodia, Laos and Vietnam for a total of 1,200miles).  The film details, like a living journal, the intimate reasons why she endured such a complex journey and how it has and is shaping her as a person now.  All I can say is that the film is a powerful emotional and spiritual experience…even when speaking face to face with Rebecca about it that is evident.

After graduating from university, I lived and taught English in Southern China for a few years.  One of the “perks” of being a TESL teacher was the ample time off and holidays/vacations I was able to take in order to explore China and all the other surrounding Asian nations.  Backpacking and riding through countries like Vietnam and Laos, where the ravages of war decades later are STILL EVIDENT, struck me to the core and helped shape me in my early twenties…but not as much as the humble and extremely gracious people, whose smiles and generosity with what little they had, challenged my world view and helped galvanize aspects in my character that I desired to reflect!!!

Now, after just turning 41yrs old, my conversation with Rebecca and experiencing her movie “Blood Road” helped me “dust off” those lessons and memories from 20yrs ago and evaluate if I have TRULY LEARNED from them and even more importantly have “practically lived out” those lessons. If you don’t know much about Rebecca Rusch, I strongly encourage you to check out her website, make time to read her blogs and start following her on social media and seek our the movie “Blood Road” to watch…you’ll be better for it.

“Be Good”…such a simple phrase but like dynamite, it is packed with a “potential power” that can change a single life and create ripples into the lives of so many others.  I plan on taking that advice to heart…I encourage you to do the same!!!  -bs

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Find us at these September Events

Wanted to let you all know where you can find us “Pitching our Cyclelogical Sales Tent” during the upcoming month of September 2017:

Saturday, 9/2nd…Tour & Taste of the Valley in Orcutt, CA (11am-2pm) (http://tourandtasteofthevalley.org/booths.html) *This is a ride event benefiting the Boys & Girls Clubs of Santa Maria Valley.

Saturday 9/9th -Sunday 9/10th…SLO Ultra@WildCherryCanyon in Avila Beach, CA (9-5pm) (https://community.raceslo.com/tagged/slo-ultra) *In partnership with The Land Conservancy of San Luis Obispo and Central Coast Concerned Mountain Bikers…SLO Ultra is hosting a FREE FESTIVAL for the public Saturday 9am-7pm and Sunday 8am-3pm including a live blue grass concert to go with the activities, drinks and food!

 

Thursday, September14 -Sunday, September 17th…Kamikaze Bike Games, Mammoth Mtn (http://www.kamikazebikegames.com/) *This is a TOTALLY AWESOME event held up at Mammoth Mountain featuring the Pro GRT DH, Enduro, XC, Legends of the Kamikaze, and THE  BOOGALOO. Be sure to check out the expo, free kids activities, entertainment, and more.

Wednesday, September 20- Friday, September 22nd…Interbike in Las Vegas, NV (https://www.interbike.com/show/about-the-show/) Interbike2017 will be held at Mandalay Bay Convention Center where Cyclelogical will be 1 of 1,400 brands showing, Find us at our booth #15288

Saturday, September 30th…Central Coast Classique in Arroyo Grande, CA (http://www.centralcoastclassique.com/) *This is a 30, 64 & 100mile ride event benefiting local nonprofit’s Creative Mediation and SLO LEAF (San Luis Obispo Law Enforcement Assistance Foundation. It’s a beauiful, scenic ride with fun to follow.

Hopefully we will see you at one of these events at least…we’ll keep sharing dates with you as we schedule them! -BS


Bicycle camper on craiglist

I saw this on craiglist today. Pretty amazing for $150 bucks. I’m thinking this could be my undercover hotel at seaotter. Maybe park it at embassy suites parking lot and enjoy the free breakfast in the morning:) image


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Made in USA t-shirts

Hey all, just in case you didn’t know, the majority of our t-shirts are made in the USA and we use organic cotton or recycled polyester as much as we can. We really don’t preach about this stuff , but we think it is just logical to use cotton that hasn’t been sprayed with chemicals. Also we love to make things in the USA when possible, sure it’s a little more expensive, but I think if we can keep the stitch going in the USA it’s a good thing.
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Vintage bicycle items

I have been collecting vintage bicycle items for some time now. Its hard not to buy cool items when I see them. I still have 44 bicycles sitting in a barn in Iowa that I bought on craiglist–they are all cool!! In the next month we are going to put up a vintage section on our site with old bike jerseys, T-shirts and all things related to bicycle stuff or just cool vintage stuff that you can use for cycling. So look out for it. Below is a vintage summer games shirt that we found at the Rose Bowl Flea Market.

Vintage bicycle t shirt

Vintage bicycle t shirt