Artist Spotlight

We wanted to give a shout out to some of the talented people who help design our shirts.

This month we are giving a  high five to Tara Scheuerman from Milwaukee. Tara has been designing for us for over a year. She worked as a freelance photographer after college and then started a greeting card and design company shortly after.

“I’ve pretty much been an artist my whole life and have always known that I wanted to have art and design in my life. So I attended the School of the Art Institute of Chicago and then ended up graduating from the Milwaukee Institute of Art and Design here in Milwaukee in 2005 with a degree in Photography. At the end of my last semester in art school I started getting really interested in graphic design, which is why I pursued design and started Cracked Designs “

Tara what are some Favorite things, places, surroundings in the town where you live?:
I live in the Bayview neighborhood of Milwaukee, which is the most awesome area ever! It has a lot of local shops and boutiques and cozy little restaurants and super cool bars. I love just discovering this area with my husband and we frequent the local coffee shops, especially Stone Creek Coffee. I also love all of the local micro breweries in this area, because I love beer!

Do you commute with a bike, and if so where, when, how often?:
Since I work from home, I don’t commute to work by bike. But I do like to bike to the farmers market & other places in Bayview during the summer with my husband. We also like to bike along the lakefront. I’m currently pregnant with my first baby, so I am looking forward to biking around Bayview with my baby this summer!

Be sure to check out more of Tara’s work on her blog and etsy.


Author: cyclelogicalgear

As bicycle commuters, we see a need for durable, versatile, and practical commuting gear. After researching the existing market extensively, we found absolutely nothing that matched all of our needs for practical and efficient commuting. We, then, took upon ourselves to develop our own line of gear that we believe is the best out there. Cyclelogical exists to bring the best travel and bike commuter gear to the market. Our gear will get you to and from your destination, be it the office or the grocery store, with all the right equipment and just the right amount of options, no less. Cyclelogical will get you there safely and totally in style! Our gear is made with the highest quality and most durable materials. We know, because we have researched them and tried them out. In addition, the Cyclelogical line of gear will also keep you safe and worry free on the road. Our mission at Cyclelogical is to help the environment by keeping gasoline consumption down, sustaining a healthy mind and body, and keeping the world we live in safe for bicycle commuting everywhere. WE ARE CYCLELOGICAL

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